Nobody Can Understand How Facebook Algorithm Works!

Stop lying to people!

Nobody can understand how Facebook algorithm works! (except if you’re working at Facebook) Because first, No one really knows its real algorithm formula as Facebook is always tweaking it. Second, the News Feed is acting with a lot of prediction and the result could not be exact at 100%. Third, as a marketer, even if you know pretty well your audience and what they really want from you, you will suffer to reach them all! Why? The answer is easy peasy and I guess you know already that because Facebook wants you to pay to reach them.

Like what I did, you’ve probably searched on Google to understand more what does this weird “EdgeRank” mean, and you’ve got certainly thousands of articles like: “How Facebook algorithm works”, “7 easy tips to increase your Facebook algorithm” or “Facebook algorithm revealed: How to remain visible in the cluttered news feed”

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What is a Chatbot? A little guide for dummies

Internet user’s behavior is constantly changing! And it’s pretty clear that marketers should focus more on mobile marketing.Multiple studies have shown that messaging apps have surpassed social networks. Users around the world are using messaging apps not only to connect with their friends and family but with brands too. New filters, stickers and lots of emojis.. Messaging apps creators have taken the lead to keep users engaged.

Business Insider Intelligence shows here a comparison between the number of messaging apps active users and those who use social networks. The switching point has been made in early 2015. Continue reading →

Rencontre avec 10 influencers du digital en Tunisie

Sans trop vous faire une longue introduction, puisque l’article l’ai déjà, j’ai fait 10 interviews avec 10 experts du digital en Tunisie pour parler de tout et de n’importe quoi! mais surtout du métier du Community Manager, de son salaire, du futur du digital en Tunisie et d’autres trucs de Nerds. Alors si vous êtes Lazy et vous aimez les Shortcuts, je vous conseille de scruter cette infographie en dessous (qui donne une estimation sur le salaire que pourrait avoir un CM en Tunisie) et de regarder les tranches de vidéos de chacun des intervenants, ça vous résumera tout! Et si vous adorez la lecture.. Allez-y plongez! Continue reading →