I produce videos designed to engage and inform. My role encompasses the full production lifecycle: identifying compelling subjects for in-depth stories and interviews, utilizing advanced post-production techniques to optimize content for multi-platform distribution. I focus on creating visual experiences that don’t just reach an audience but spark a conversation
I worked at ACCESS for almost 2 years, and it was the spark that led me to where I am right now. I’ll always be thankful to this Agency! I started first as a Community Manager, then jumped to be a social media analyst; my primary task was doing research on how to define and measure the right KPI’s for our clients’ online content. At the end of my career with ACCESS, I was promoted to be an Account Manager to lead a group of collaborators and reached high performance together
My first experience in journalism was a challenge for me. I thought at the beginning that coming from a marketing background would be a weakness, but it was really helpful because even if you’re a journalist, you will need, at some point, marketing skills to “sell news”. At Tunisia News Network, I’ve been hired as a Community Manager, then, promoted to manage a small team of journalists. Our work was often on the ground, shooting interviews or protests, and filming Tunisian social behaviors a few years after 2011’s revolution.